How to Write Your Email Signature – Part 5

Over the last several weeks we’ve been working our way through the construction of a solid email signature section… which is kind of surprising. I certainly didn’t think, when I started writing, that there was that much to say about the email signature.

But, holy moly, there sure has been a lot to say.

We Live in a Complex, Overwhelming World – Email Should Be Easy

And, y’know, I think that that’s pretty true for every part of our lives and businesses and so I think it’s a good idea to pause every now and then and really acknowledge the complexity of the world that we live in.

Most of us, most of the time, are moving so fast that we skim right over the depths of our lives. We rarely take the time to get still and really SEE just how much is going on in there.

I mean, if an email signature, for goodness sakes, can take several articles to work through, just imagine how much more there is to, oh… I don’t know… your marriage, or your bookkeeping, or your marketing, or your service delivery.

Succeeding in Our Soul-Based Business Means Nailing the Details

This depth has been an ongoing theme in my business over the last few years (remember the baseboard epiphany?!!) and it isn’t going anywhere. In fact, it’s only being reinforced as I work with clients and dig in with them to create lives and businesses that are in divine alignment and that they truly love.

If we don’t slow down and do the work, we will never fully realize our soul mission.

If we always let busy-ness and drama rule our worlds, we will never build with the end in mind.

And we will always feel… trapped. Just barely getting by. Unfulfilled.

On that note, let’s dive in to the last section of a solid email signature – your tagline.

5. Your Tagline

Your tagline is a short and catchy phrase that you use everywhere in your marketing. It’s on your business card, your website, your social media platforms, your brochures and packaging, and, yes, it’s definitely in your email signature.

Famous taglines become part of the cultural memory. See how many you can guess:

Just do it.

Think different.

Because you’re worth it.

Melts in your mouth, not in your hands.

There are some things money can’t buy. For everything else, there’s _______.

Maybe she’s born with it. Maybe it’s _________.

Characteristics of a Great Tagline

There are a few characteristics of a great tagline that you want to incorporate:

1. It evokes a positive image of your brand.

2. It evokes a positive feeling for your brand.

3. It’s short.

4. It includes a key benefit.

5. It evokes curiosity and gets your Ideal Client leaning in.

6. It differentiates your brand from other companies in your niche.

Honing in On My Unique Tagline

Over the years, I’ve had several different taglines, and they’ve evolved along with my coaching business.

… create a life you love

… create an extraordinary life now

… take charge of your life now

My taglines started pretty generic and that makes sense because, in the beginning, I didn’t know what made my business different than every other coaching business. I didn’t understand yet – or couldn’t see – what I did for my Ideal Clients that no one else could.

As I’ve gone deeper into what makes me unique, and what I love to deliver, my tagline became much more specific.

… create a business that is liberated, profitable, and utterly sellable

and for the last couple of years, I’ve wrapped my business around this tagline:

… build your business with the end in mind

A Tagline that Beautifully Captures Your Unique Brand

To me, it perfectly captures the dual-nature of the work that I do with my clients.

We’re building their businesses with the end of their business in mind, making sure that their business can run without them, has a solid exit strategy, and is ready to sell when they are. It’s down-to-earth, tactical and strategic vision and implementation for their businesses.

Annnndddd… it also carries that second layer of the work that I do, which is that, one day, we’re all going to die, and that, when we do, we want to be solid in our legacy.

What Legacy Are You Building in Your Business?

I, for one, want to hear, “well done, good and faithful servant” and I want to rest easily in-between lives, knowing that I utilized the gifts, talents, and resources that I was given.

I want to know that I nailed this whole stewardship thing and leaned hard into my soul mission. That I lived and worked in divine alignment.

That I didn’t just slide along unconsciously, fighting fires, and staying in my Comfort Zone.

I want to finish this life knowing that I:

1) was here for a reason,

2) figured that out,

3) made an impact on the world, and

4) learned the lessons and did the tasks that my soul signed up for when it agreed to incarnate.

A Great Tagline Inspires You to Grow + Your Ideal Client to Invest

And, after years of evolving toward my tagline, I finally feel that this is the kind of conversation that my tagline opens space for.

When my Ideal Client reads my tagline, they want to know more.

And that’s what you want your tagline to do, as well. You want it to seed your services, yes, absolutely. And more than seeding, you want it to create curiosity and open a dialog where your Ideal Client is magnetized to you and your work and just absolutely needs to learn more.

If you want help with your tagline, bring it to a coaching call. And, if you’re not yet a client, get your hiney into The PowerHouse Business Academy where we’ll work through your tagline, and the hundreds of other details that are keeping you from having a business and a life that you love.

A business and a life that change your world and the whole world.

A business and a life you’re building with the end in mind.

Remember: You’re here to change the world and we’re here to help.

You have control over the quality of your email signature, infuse it with intention and magic and watch it work for you every dang day to bring new people closer to your ‘Yes!’. 

Vanessa Long

Vanessa Long is creator of the Seasons of Success and author of Discovering Your Passionate Purpose. Focused on providing straight-forward, no b.s. solutions, strategies, and support to move you from where you are to where you yearn to be. It’s time to tap into your purpose and build a life that expresses all of who you were designed to be.